We're excited to introduce a charming new colourway to our beloved Rita Dress collection: a delightful 1950s floral milkmaid dress featuring an exclusive print designed in-house. Cut to the same flattering pattern as our classic Rita Dresses, this enchanting white dress is adorned with delicate pink, blue, and green florals, creating a fresh and captivating look that's perfect for any occasion.

The Rita Dress features an elasticated neckline and sleeves that can be worn on or off the shoulder, allowing you to create a look that suits your personal style. The bodice is tailored to hug your curves and accentuate your waistline, exuding a sense of vintage allure. A period-correct metal YKK zip at the side ensures easy wearing and authentic vintage styling.

We've added a delightful twist to this version of the Rita Dress with the inclusion of pockets, trimmed in pretty pink cotton piping. These pockets not only add a charming detail but also provide a convenient place to store small essentials. A pink cotton self-tie belt is included, allowing you to cinch in your waist and create a flattering silhouette.

Like our classic Rita Dress, this floral version is designed to fall gracefully below the knee (29.5" UK 12 / US 8), capturing the essence of retro fashion. Crafted from breathable 100% cotton, this dress is ethically made in our main factory in India, ensuring exceptional quality and comfort while supporting fair labour practices.

Experience the magic of vintage fashion with our new 1950s floral milkmaid dress, a charming piece that combines classic elegance with a fresh, modern twist. Elevate your wardrobe with this exclusive design and create unforgettable moments in unforgettable style, all while supporting ethical fashion practices.